SunJung Ko (Evelyn)
MSc Strategic Marketing & Branding · Sheffield, UK · London from October 2026
I’m an MSc Strategic Marketing & Branding candidate at the University of Sheffield, completing in September 2026, looking for entry-level e-commerce, online trading, and merchandising roles.
My work has been standardising product and inventory data, auditing retail and e-commerce channels, benchmarking competitors, and planning CRM campaigns — mostly in Excel, keeping product records accurate, comparing what sells where and at what price, and turning that into recommendations someone can act on.
Consumer research is what keeps it honest: coding reviews, segmenting audiences, and designing studies that answer a commercial question rather than a curious one. Working across Korean and UK markets, I’m interested in how cultural differences in consumer behaviour show up in the numbers.
Experience
Marketing Strategy Intern · Bobbi
Sheffield, United Kingdom · April 2026Compared competing FemTech apps across pricing, features, and positioning, contributing the analysis to a competitor report and the team’s final presentation.
- Compared 7 competing apps across pricing, freemium models, product features, positioning, UX/UI, scientific evidence, and wearable integration, contributing analysis to a competitor report and final team presentation.
- Synthesised the findings into 13 recommendations presented to the Bobbi team leader, to inform product positioning and development priorities.
Product Analysis Assistant · JH Filter
Seoul, Korea · Nov – Dec 2024Consolidated scattered product and stock records into one standardised spreadsheet, checked against physical inventory so the team could work from consistent information.
- Consolidated product information from separate Excel files into a standardised spreadsheet and system record, updating product names, stock entries, item numbers, and quantities.
- Checked records against physical inventory so employees could track stock, answer customer enquiries, and process overseas export orders using consistent product information.
Teaching Practicum · University of Dongguk
Seoul, Korea · May – June 2023Delivered tailored, participation-driven lessons to 300+ students across 10 classes, applying audience segmentation and insight-led communication principles.
- Delivered 4 lessons daily across 10 classes, engaging 300+ students through tailored, participation-driven communication strategies.
- Applied audience segmentation principles by conducting one-to-one student consultations, identifying individual needs and customising content accordingly.
- Designed learner-centred materials adapted to diverse student profiles, demonstrating ability to translate insight into targeted messaging.
Education
Certifications & Virtual Experience
Skills
Five long-form case studies across market entry, CRM, FMCG, brand strategy, and market research.