About
SunJung Ko (Evelyn)
MSc Strategic Marketing & Branding · Sheffield, UK · London from October 2026
I'm a Korean marketer currently studying MSc Strategic Marketing & Branding at the University of Sheffield, focused on research-led strategy and clear business communication.
I translate consumer research, market evidence, and competitive context into structured recommendations that help brands make better decisions -- from supermarket shelves to digital touchpoints.
As a bilingual marketer with experience across Korean and UK environments, I hope to build a career helping brands connect with diverse audiences through insight-led positioning, strategic communication, and meaningful brand experiences.
Experience
Where I’ve done the work, and what I learned.
- April 2026
Marketing Strategy Intern · Bobbi
Remote
Conducted competitor analysis for a FemTech and fitness app to identify strategic positioning gaps and develop actionable feature recommendations.
- Developed 13 insight-driven feature recommendations -- including wearable integration, B2B partnerships, and teen user acquisition -- to strengthen Bobbi's unique value proposition.
- Conducted national and international competitor analysis within the FemTech and fitness app market, analysing 7+ competitors to identify strategic gaps.
- Evaluated competitors across 4 key benchmarking criteria (features, UX, scientific credibility, pricing) to assess Bobbi's market positioning.
- May -- June 2023
Teaching Practicum · University of Dongguk
Seoul, Korea
Delivered tailored, participation-driven lessons to 300+ students across 10 classes, applying audience segmentation and insight-led communication principles.
- Delivered 4 lessons daily across 10 classes, engaging 300+ students through tailored, participation-driven communication strategies.
- Applied audience segmentation principles by conducting one-to-one student consultations, identifying individual needs and customising content accordingly.
- Designed learner-centred materials adapted to diverse student profiles, demonstrating ability to translate insight into targeted messaging.
Education
- Sep 2025 -- Sep 2026
MSc Strategic Marketing & Branding
University of Sheffield · Sheffield, UK
- Mar 2020 -- Sep 2023
BA Korean Language and Literature, Korean Education
University of Dongguk · Seoul, Korea
- Jan 2025 -- Aug 2025
Pre-Master Programme in Business and Social Sciences
University of Sheffield International College · Sheffield, UK
- Jun 2023 -- Dec 2023
English Language Training
EF Language School · Oxford, UK
Skills
Frameworks, methods, and tools I use day-to-day.
Research & Insight
- Market Analysis
- Consumer Research
- Consumer Insight
- Retail Analysis
- Research Synthesis
- PESTEL
- Porter's Five Forces
- STP Framework
- Competitor Analysis
Strategic Communication
- Business Writing
- Strategic Communication
- Structured Recommendations
- Proposal Development
- Executive Summary Writing
- Insight Translation
- Stakeholder-Focused Communication
Brand & Campaign Strategy
- Brand Evaluation
- Kapferer's Identity Prism
- Keller's CBBE Model
- 4Ps Marketing Mix
- Campaign Planning
- FMCG Strategy
- Positioning
Tools & Languages
- Google Analytics 4
- Microsoft Word
- PowerPoint
- Excel
- Canva
- Korean (Native)
- English (Fluent)
- Teaching Certificate (Korean)