About
SunJung Ko (Evelyn)
Marketing Strategy & Research · Sheffield, UK · London from October 2026
I'm a Marketing & Branding MSc student at the University of Sheffield, finishing in late September 2026. My work sits at the intersection of brand strategy and market research — the questions I keep coming back to are why a category buys what it buys, and how a brand earns the right to ask for a different decision.
Before Sheffield I trained as a Korean Language Educator at Dongguk University and spent a teaching practicum running tailored lessons for 300+ students across ten classes — an early lesson in audience segmentation that turned out to be the same skill, applied to a different audience, that I now use in brand work. Most recently I've been the Marketing Strategy intern at Bobbi, a UK FemTech start-up, where I led a competitor analysis of the FemTech and fitness-app market and produced thirteen feature recommendations to support the brand's strategic positioning.
I'm looking for an entry-level brand strategy or market research role in London from 1 October 2026. I have full UK work rights for two years from November 2026 onwards (Graduate visa — no employer sponsorship needed), and I'm equally happy on the brand side or in research-led consultancies. The work I want to do is the kind where the recommendation depends on the evidence, and the evidence depends on asking a sharper question.
Experience
Where I’ve done the work, and what I learned.
- April 2026
Marketing Strategy Intern · Bobbi
Remote · UK
FemTech & fitness app start-up. Brought in to scope the competitive landscape and identify product directions to strengthen the brand's strategic positioning.
- Ran a national + international competitor analysis covering 7+ apps across the FemTech and fitness category, mapping each against four benchmarking criteria: features, UX, scientific credibility, and pricing.
- Identified the strategic gaps the brand could credibly own — and which adjacencies were already saturated.
- Produced thirteen insight-driven feature recommendations spanning must-haves, growth delighters, and longer-shot bets including wearable integration, B2B partnerships, and teen user acquisition.
- May–June 2023
Teaching Practicum · Dongguk University
Seoul, South Korea
Final-year practicum on the Korean Language Education BA. The first time I worked at scale on the same problem brand strategy keeps asking: how do you make one message land for many different audiences?
- Delivered four lessons daily across ten classes, engaging 300+ students through participation-driven communication strategies.
- Applied audience segmentation principles via one-to-one consultations to identify individual needs and customise content.
- Designed learner-centred materials adapted to diverse student profiles — early evidence of the insight-to-message translation skill I now use in brand work.
Education
- 2025–2026
MSc Strategic Marketing and Branding
University of Sheffield · Sheffield, UK
Brand strategy, consumer behaviour, marketing analytics, and a research-led dissertation. Triple-accredited (AMBA · AACSB · EQUIS).
- Jan–Aug 2025
Pre-Master, Business & Social Sciences
University of Sheffield International College · Sheffield, UK
- Jun–Dec 2023
English Language
EF Language School · Oxford, UK
- 2020–2023
BA Korean Language Education
Dongguk University · Seoul, South Korea
Skills
Frameworks, methods, and tools I use day-to-day.
Brand strategy
- Brand audits
- Positioning
- Brand identity
- Brand extensions
- Segmentation
- Targeting
- Marketing mix (4Ps)
Research methods
- Market research
- Competitor analysis
- Consumer behaviour
- PESTEL
- Porter's Five Forces
- Kapferer's Brand Identity Prism
- Keller's CBBE
Tools
- PowerPoint
- Excel
- Word
- Canva
- Mintel
- Statista
- Innova
Languages
- Korean (native)
- English (fluent)