Available from October 2026
E-commerce & Online Trading
SunJung Ko (Evelyn)
Keeps product data accurate, compares online channels, and turns what they show into practical recommendations.
Sheffield, UK · London from October 2026
Selected work
5 studies · 2025–2026- 01SharkNinja Ninja Blast Vietnam: From Operational Footprint to Consumer OpportunityA market-entry research challenge for the Ninja Blast portable blender — Korea lead-market review analysis, a Vietnam shelf and channel audit, and a three-gate HCMC pilot design.Market research · 2026
- 02Travel-Ready CRM Campaign for a UK Digital Banking AppA consent-first CRM lifecycle programme — five audience segments, a six-stage journey, and modelled KPIs (43.1% open rate, 18.8% CTR).Digital · 2026
- 03CJ Bibigo UK Campaign: Localising Korean Comfort Food for UK ConsumersFMCG field research at Sainsbury’s turned into a campaign concept — “Ramyun, Reinvented” — built on healthier, customisable everyday comfort food.Brand strategy · 2026
- 04Brand Evaluation of PatagoniaA brand-equity audit using Kapferer’s Identity Prism and Keller’s CBBE, with three growth recommendations that protect the moat.Brand strategy · 2026
- 05UK Confectionery Market AnalysisA £8.4bn category analysed outside-in — PESTEL, Porter’s Five Forces, STP and a 4Ps strategy for a realistic new entrant.Market research · 2025
Hiring for e-commerce, online trading, or merchandising?
Available for entry-level roles in London from October 2026.