Research & Strategic Communication
SunJung Ko(Evelyn)
Sheffield, UK · London from October 2026
Sheffield → London
Selected work
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Brand strategy · 2026
CJ Bibigo UK Campaign: Localising Korean Comfort Food for UK Consumers
An FMCG campaign strategy positioning Bibigo ramyun as a healthier, more inclusive, and customisable everyday meal for UK consumers -- built on Sainsbury's field research, consumer insight analysis, and a digital-first Ramyun, Reinvented campaign concept.
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Brand strategy · 2026
Brand Evaluation of Patagonia
A brand-equity audit applying Kapferer's Identity Prism and Keller's CBBE Model to identify how an icon of outdoor activism can broaden its market without diluting what made it iconic.
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Market research · 2025
UK Confectionery Market Analysis
Defining a 'healthier indulgence' positioning for a £8.4bn category, built from PESTEL, Porter's Five Forces, and a segmentation that landed on 18-34-year-old office workers as the realistic primary target.
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