Marketing Strategy & Research
SunJung Ko(Evelyn)
Sheffield, UK · London from October 2026
Sheffield → London
Selected work
All workBrand strategy · 2026
Brand Evaluation of Patagonia
A brand-equity audit applying Kapferer's Identity Prism and Keller's CBBE Model to identify how an icon of outdoor activism can broaden its market without diluting what made it iconic.
Read case studyMarket research · 2025
UK Confectionery Market Analysis
Defining a 'healthier indulgence' positioning for a £8.4bn category, built from PESTEL, Porter's Five Forces, and a segmentation that landed on 18–34-year-old office workers as the realistic primary target.
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