Brand strategy
2case studies in brand strategy.
- 01Brand strategy
CJ Bibigo UK Campaign: Localising Korean Comfort Food for UK Consumers
FMCG field research at Sainsbury’s turned into a campaign concept — “Ramyun, Reinvented” — built on healthier, customisable everyday comfort food.
2026 · 2 min readRead case study → - 02Brand strategy
Brand Evaluation of Patagonia
A brand-equity audit using Kapferer’s Identity Prism and Keller’s CBBE, with three growth recommendations that protect the moat.
2026 · 2 min readRead case study →
Curious how any of these would apply to your brief?
Available for consumer-insight, market-research, and CRM roles in London from October 2026.